Me First: You Will Never Understand Americans Until You Understand Individualism

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2 Responses

  1. October 21, 2018

    […] Individualism: At the core of American values is individualism. It is such a fundamental value that failing to understand what it is and how it influences Americans in business (and private) will very likely de-rail a German-American business relationship. Get started on the topic here. […]

  2. October 24, 2018

    […] I – Individualism: At the core of American values is individualism. It is such a fundamental value that failing to understand what it is and how it influences Americans in business (and private) will very likely de-rail a Germany-USA business relationship. Get started on the topic here. And while we’re at it, give me an “I” for intercultural trainings. […]

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